CASE STUDY • WEBSITE MANAGEMENT & PLATFORM TRANSITION
FiltraBox
Managing and improving a digital presence across WordPress and Shopify.
Supporting FiltraBox required working across two active web platforms as the company transitioned its website and e-commerce experience from WordPress to Shopify. My work included ongoing website management, content and landing-page development, troubleshooting, UX improvements and optimization across both environments.
ROLE
Website Management • Web Design • UX • Content
PLATFORMS
WordPress • Shopify
PROJECT
Website Management & Platform Transition
INDUSTRY
Air Filtration & Laser Fume Extraction
PROJECT OVERVIEW
Managing a website across two platforms.
FiltraBox was in the process of transitioning its digital presence from WordPress to Shopify. During that transition, both platforms remained active, requiring ongoing website management, content development and improvements across two different environments.
My role involved working within both WordPress and Shopify simultaneously, supporting the existing website while helping develop and improve the newer Shopify experience.
THE CHALLENGE
The transition created a unique website-management challenge. Content, products and marketing initiatives needed to continue moving forward while the company was gradually shifting its web presence to a new platform.
Rather than working with a single finished website, I needed to navigate two CMS environments, maintain consistency between them and determine where new content and improvements belonged as the transition progressed.
Work across both platforms.
From landing pages and product content to responsive improvements and ongoing site updates, the work spanned both WordPress and Shopify throughout the platform transition.
01 | WordPress Website Management
Supported and maintained the existing WordPress website while the new Shopify experience was being developed, including content updates, layout improvements, troubleshooting and ongoing site needs.
02 | Shopify Experience
Worked within the developing Shopify site to manage product content, improve page layouts and support the transition toward a consolidated e-commerce experience.
03 | Landing Pages & Campaigns
Created targeted landing pages to support affiliate partnerships, product promotions and marketing campaigns, with focused messaging, clear calls to action and responsive layouts.