Cheryl A Nyman

Webmaster

BPM LLP 01/2023-04/2024

• Oversee the management of website assets across diverse platforms such as WordPress and HubSpot, ensuring alignment with corporate digital branding and accessibility standards.

• Develop and execute a comprehensive web strategy plan, offering strategic guidance and setting goals for future web initiatives.

• Provide continuous new features and functionalities, always with a user experience lens and overall user journey mindset.

• Monitor and manage sunsetting of older, less relevant content and pages, fixing bugs and broken links on current pages, and adding newer pages.

•  Support cross-departmental projects of technology integrations and updates.

• Advocate an SEO strategy that is consistent and reflects this across all digital channels and make recommendations for improvements based on industry best practices.

• Manage and monitor SEO reporting for KPIs and tracking purposes using Google Analytics and additional platforms metrics within other systems.

• Nurture and maintain vendor relations and outside contractors.

• Manage business combination websites and professional services product microsites.

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WEB MANAGER

Investments & Wealth Institute | 6/2020-12/2022

 

• Management of all website assets across multiple platforms (Kentico, HubSpot, and Higher Logic) while maintaining corporate digital brand and accessibility requirements.

• Lead web strategy plan and provide consultative recommendations and goals for future web projects.

• Provide continuous new features and functionalities, always with a user experience lens and overall user journey mindset.

• Monitor and maintain global site update requests via a ticketing process within the Marcom Department and IT Department.

• Monitor and manage sunsetting of older, less relevant content and pages, fixing bugs and broken links on current pages, and adding newer pages.

• Support cross-departmental projects of technology integrations and updates.

• Manage marketing CRM user tracking and conversion through list management, workflows, and segmentation via HubSpot Marketing Enterprise platform.

• Advocate an SEO strategy that is consistent and reflects this across all digital channels and make recommendations for improvements based on industry best practices.

• Manage and monitor SEO reporting for KPIs and tracking purposes using Google Analytics and additional platforms metrics within other systems.

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WEB MANAGER

Charles Schwab & Co., Inc. | 6/2016-11/2019

 

• Management of assigned event websites including creative, links, logos, and template layouts using Starcite, Cvent, Marketo, Salesforce integration, HTML, FTP, and other software while maintaining corporate and brand identity requirements.

• Execution of front-end web development, design and maintenance of regional and national events for   website functionality across browsers utilizing HTML, CSS, jQuery libraries, and JavaScript.  

• Administration of registration reports, creation and deployment of responsive and static email campaigns, and monitoring of ongoing event marketing websites.

• Investigated and reported technical issues and communicated with other teams as appropriate.

• Scoped and documented ongoing website project improvements that would enhance registration and attendee engagement.

• Liaison to agencies or in-house marketing teams and business lines to implement and support marketing email campaigns and programs.

• Creation and implementation of event feedback surveys with results distributed to the appropriate marketing team members.

• Participation in application testing of functionality for large event campaigns such as IMPACT conference.

 

WEB CONTENT MANAGER 

Robert Half Technology (contractor) | 7/2015-2/2016

 

• Management of large amounts of web content assets(including  digital audio/video files and images) per scheduled release within a customized Apollo CMS and FTP directory.

• Development of raw content into presentable content implementing custom UI.

• Evaluation of website trends, features, and functionality in cross browser environments.

• Scheduled updates of  training webinars as content updates are released and communicate changes to system functionality that impacts users.

• SEO tracking placement within all web content, utilizing customized SEO tracking scripts and Google Analytics.

• Ongoing communication with Content Providers to successfully prepare the release cycle.

• Troubleshooting and diagnosis of website and content issues and confirm user functionality with minimal downtime.

• Rewrite and code updated HTML scripts and applications to be HTML5 compliant and implementing code to developed sites and JavaScript Libraries.

 

 

WEB MANAGER

AAA National Headquarters | 7/2011-06/2015

 

• Design, enhancement and maintenance of functionality for all AAA club websites including but not limited to promotional banner ads and links, logos, and page templates via Enterprise CMS, HTML, and FTP directories while maintaining corporate and brand identity requirements

• Maintenance of AAA intranet sites (AICWEB and HUB) including front page articles and feature stories, company classifieds, and Team Rooms. This included coordination with content providers and administrators and assigning user roles.

• Execution of front-end development and design of club and national office business line website functionality across browsers utilizing a combination of HTML, CSS, jQuery, and JavaScript  libraries. A staging and production server environment for testing and publishing within a Drupal 8 environment were utilized.

• Increased revenue by designing and building new or  updated business line and club websites within a web services subscription based environment.

• Maintained marketing assets on internal company marketing materials site including company and third party business partner branded logos and marketing materials – both print and web.

• Troubleshooting website club issues within Webmaster Services membership clubs and via the HEAT ticketing system nationwide including Canada

• Communicated changes to system functionality that impacts users within member based system.

• Provided application development, training and support for AICWEB and HUB users, content providers and content approvers.

• Generated quarterly functionality reports and process all billing required for custom projects.

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​CREATIVE MANAGER/WEBMASTER/GRAPHIC DESIGNER

NRC Broadcasting | 12/2007-1/2010​

 

WEB DESIGNER/WEBMASTER

Aquent | 5/2007-12/2007

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SENIOR GRAPHIC DESIGNER

First Digital Services | 11/2006-4/2007​

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SENIOR GRAPHIC DESIGNER

Mears Destination Services | 6/2005-6/2006

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